Communication & social media manager – Inias

Belgium has talent, history and strong clubs. What we lack is consistent, engaging digital communication that makes chess accessible to a broader audience mainly and especially younger players.

My goal for the coming year is simple:

to make Belgian chess more visible, more understandable and more attractive through structured and modern social media communication.

1. Strategic Focus

The primary platform will be Instagram, as it is currently the strongest medium for chess-related short-form content and youth engagement.

Content will mainly be in English, while maintaining a clear Belgian focus. This ensures international reach while promoting our national chess ecosystem. We will also upload dutch and french videos, we wont exclude this.

The main format will be short videos (15–60 seconds), as these formats consistently generate the highest engagement.

2. Content Priorities

A. Belgian Chess Visibility

I want to highlight:

• Strong Belgian performances
• Interclub games
• Young talents
• Important national events

Top games will be presented in a dynamic and accessible way. Not as full technical analyses, but as visual stories that people actually watch until the end. The objective is to make Belgian chess easier to follow and more exciting to discover.

B. Chess News (National & International)

Chess news can be communicated clearly and attractively, even without being physically present at every tournament. The goal is to:

• React quickly to important developments
• Highlight Belgian achievements
• Connect our federation to the broader international chess scene

C. Micro-Education

Short educational segments:

• Tactical ideas
• Opening concepts
• Traps
• “What is the plan?” positions

These will not replace traditional training, but serve as accessible entry points for new and young players. The intention is to lower the barrier to chess understanding. This will also be usefull for the more international approach and not just Belgium

D. Interclub & Community Engagement

I would like to introduce a “Game of the Round” concept for interclubs:

• Clubs can submit games
• A selection is featured weekly
• Possible seasonal compilation

This creates participation and motivation while increasing visibility for clubs. I am aware that engagement takes time to grow. The key is consistency.

3. Structure & Sustainability

To ensure continuity:

• Clear recurring formats
• Consistent visual style
• Defined workflow
• Regular communication with the board

The objective is not isolated posts, but a structured communication model that can continue long term.

4. Evaluation

At the end of the working year, we evaluate based on:

• Reach and engagement
• Club participation
• Youth interaction
• Qualitative feedback from the federation

The focus is on sustainable growth, not short-term viral moments.

Closing

Belgian chess has the substance. We now need to translate it into modern digital visibility.

With structured communication and consistent formats, I believe we can strengthen the public image of the Belgian Chess Federation and connect better with the next generation of players.

I remain available for discussion and further refinement of this plan. You can contact me through inias.vissenaekens@frbe-kbsb-ksb.be